Weekly Decision Engine
Every Monday morning, Incade delivers a fresh set of Cut, Keep, or Scale decisions for each of your ad channels. No more guessing — just clear, actionable guidance.
- Decisions delivered every Monday at 8am
- Per-channel recommendations (Meta, Google, TikTok, LinkedIn, Snapchat)
- Confidence score on every recommendation (Low / Medium / High)
- Plain-language reasoning explaining the why behind each decision
- Based on your actual revenue, not platform-reported ROAS
Weekly Decision Engine
Blended ROAS Analysis
Platform ROAS is broken. Every platform claims credit for the same sale. Incade calculates your real blended ROAS by dividing actual revenue from Shopify or Stripe by your total ad spend.
- Connects directly to Shopify or Stripe for real revenue data
- Calculates blended ROAS = total revenue divided by total ad spend
- Eliminates double-counting across platforms
- Weekly and monthly trend views
- Comparison against industry benchmarks
Blended ROAS Analysis
Creative Fatigue Detection
Creatives that worked last month may be draining your budget today. Incade monitors your ad performance and flags creatives showing signs of fatigue before they become expensive.
- Monitors CTR, CPA, and conversion rate trends per creative
- Flags creatives with declining performance
- Alerts you before fatigue becomes costly
- Tracks creative lifespan across campaigns
- Recommendations on when to refresh or retire creatives
Creative Fatigue Detection
Alerts System
Stay on top of your ad performance without checking dashboards all day. Incade automatically detects anomalies and sends you alerts when something needs your attention.
- CPA spike detection — alerts when cost per acquisition rises above threshold
- Revenue drop alerts — notified when revenue falls unexpectedly
- Spend anomaly detection — catches unusual spend patterns
- Email and in-app notifications
- Configurable alert thresholds per platform
Alerts System
What-If Scenarios
Before you move budget around, see what might happen. Incade's What-If engine lets you simulate budget changes and get estimated outcome projections.
- Simulate increasing or decreasing spend per platform
- See estimated revenue impact before making changes
- Confidence levels on all projections
- Cannibalization warnings when scaling multiple platforms simultaneously
- Available on Scale plan and above
What-If Scenarios
Historical Trend Analysis
Understand how your ad performance has evolved over time. Incade gives you up to 12 months of historical data with trend charts and seasonality insights.
- Up to 12 months of historical data (Scale plan)
- ROAS, spend, revenue, CPA, and CTR trend charts
- Platform-by-platform performance comparison
- Seasonality detection — best and worst performing weeks
- Year-over-year comparison
Historical Trend Analysis
Custom Reports
Build, save, and export reports tailored to your exact needs. Choose your metrics, platforms, date range, and chart type — then save for recurring use.
- Choose from 8 metrics: Spend, Revenue, ROAS, CPA, CTR, Impressions, Clicks, Conversions
- Filter by platform and date range
- Line chart, bar chart, or table view
- Save reports for quick access
- Export to PDF with your branding
- Schedule automated email delivery (weekly or monthly)
Custom Reports
Agency Dashboard
Managing multiple clients? Incade's Agency Dashboard gives you a single view across all your client accounts — with per-client decisions, spend, and ROAS.
- Manage unlimited client accounts from one dashboard
- Per-client Cut/Keep/Scale decisions
- Client-level spend and revenue overview
- Invite team members with role-based access
- White-label reporting options
- Available on Scale plan and above
Agency Dashboard