Why we built Incade
Every marketer running paid ads faces the same frustrating reality: Meta says it drove the sale. Google says it drove the sale. TikTok says it drove the sale. But when you look at your actual revenue, the numbers do not add up.
Platform attribution is broken by design. Each platform uses its own attribution window, its own conversion model, and its own definition of success. The result? Inflated ROAS numbers that make every platform look like a winner — even when your business is losing money.
Incade was built to cut through this noise. By connecting directly to your revenue source (Shopify or Stripe) and comparing it against your total ad spend, we give you one number that actually matters: your blended ROAS.
From there, we do the analysis for you. Every Monday, you get a clear set of Cut, Keep, or Scale decisions — one per channel — with a confidence score and plain-language reasoning. No more hours in spreadsheets. No more guessing. Just clear decisions in 10 minutes.
What we believe
Clarity over complexity
The best decision tool is one you actually use. We obsess over making complex data simple and actionable.
Truth over vanity metrics
Platform ROAS is a vanity metric. Real revenue divided by real spend is the only number that matters.
Speed over perfection
A good decision made quickly beats a perfect decision made too late. 10 minutes every Monday is enough.
Company information
Incade is a product operated by Eurekana Sp. z o.o., a company registered in Poland under Polish law.
Company name
Eurekana Sp. z o.o.
NIP (Tax ID)
1251787995
REGON
541831848
Registered address
Lesna, Marki, Poland
Get in touch
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